Jack Hoelz posted on August 04, 2007 09:11

I have written before about RSS and it's significance as a communication tool. We have been optimizing all of our technology to effectively use RSS to communicate with those who want to be kept up to date. The key word there being want.
Effective communication tools allow the user to be in complete control of the information they receive. Users prefer control and options. Some people prefer emails while others use the tools available to aggregate news feeds.
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